AD Labs combines sales expertise, technical understanding, and deep industry knowledge to build digital workers for complex B2B markets.
Iwan Lubberts
Founder & Chief Executive Officer
“AI should not make sales less human. It should remove the manual work that keeps sales teams away from real conversations.”
Iwan brings over a decade of international B2B growth, sales execution, and digital transformation experience across Europe, Asia, and North America.
With experience spanning Hong Kong, New York, and complex enterprise markets including Siemens, he has spent the decade building the commercial foundation behind AD Labs, helping enterprise teams create multi-million-dollar pipeline through data, industry expertise, and scalable digital sales execution.
He holds an MSc in Organizational Management from City University of Hong Kong and leads AD Labs with a clear vision: to build the next model for sales execution, where AI-powered digital workers are trained on real sales logic, orchestrated by industry experts, and measured by creating qualified pipeline.
Our Team
Meet more of our leaders
Sales, AI, data, and client success specialists turning digital workers into qualified pipeline.
OUR OPERATING MODEL
How we orchestrate digital sales teams
AD Labs combines sales expertise, industry knowledge, live data, and AI execution to turn digital workers into qualified pipeline.
- Industry-led sales strategy
- Product-trained digital workers
- Live data and buyer signal review
- Human orchestration by AD Labs
- Measured by qualified meetings