About

We are building the future of sales execution.

What we do

Find buyers, qualify demand, and book sales-ready meetings

How we engage

Sales Scan, 30-day launch, monthly managed execution

Where

Remote / Global (HQ in Hong Kong & New York)

Our Standard

Live sales data, industry expertise, human orchestration, qualified meeting

Our Mission

AD Labs deploys managed digital sales workers that find buyers, qualify demand, and book sales-ready meetings.

We believe the future of sales is not more manual prospecting, more tools, or more SDR headcount. It is intelligent sales execution: powered by AI, built on live sales data, and orchestrated by people who understand what creates qualified conversations.

Up to 12X
More sales output capacity
25+ hrs
Saved per sales rep weekly
30 days
Path to qualified traction

Values

How we think about sales execution

Sales Logic First

AI only works when the sales logic is clear. Every digital worker starts with the right market, ICP, buyer criteria, messaging and qualification rules.

Built From Live Data

We use real campaign data, buyer patterns, and market signals to improve how workers research, engage, qualify, and book meetings.

Human Orchestration

Digital workers should not run as a black box. AD Labs configures, monitors, trains, and improves the system continuously by experts.

Measured by Outcomes

We do not measure success by activity alone. The goal is qualified conversations, sales-ready meetings, and pipeline your team can close.

How we work

How we turn sales logic into pipeline

We combine live sales data, digital workers, and human orchestration to create qualified meetings without adding SDR headcount.

Step 01
Define Sales Logic

Define your market, ICP, buyer criteria, qualification rules, and what a meeting should look like.

Step 02
Build the System

We configure the right digital workers, data sources, messaging logic, and workflows around your sales process.

Step 03
Orchestrate Execution

AD Labs manages research, outreach, replies, qualification, and meeting handoff so the system performs consistently.

Step 04
Improve Outcomes

We use buyer responses, meeting quality, and campaign signals to improve performance.

Our stack

Our Team

The people behind AD Labs

Iwan Lubberts
Iwan Lubberts
Founder & CEO

Iwan leads AD Labs’ vision, strategy and growth, shaping how digital sales teams are built, deployed and scaled.

Leon
Leon Van der Struik
Head of Business Developement

Leon oversees AD Labs’ digital sales agents, ensuring effective deployment, coordination and performance.

Anya
Anya Aksen
Head of AI & Automation

Anya develops AD Labs’ AI systems, ensuring reliable automation, training, orchestration and performance.

Jennifer
Jennifer Siu
Data & Orchestration

Jennifer manages AD Labs’ sales data, ensuring clean workflows, segmentation & enrichment.

Human + Machine

What clients say

Careers

Build the future of sales with us

We’re building managed digital sales workers for B2B companies.

Commercial
New York / Remote

DIGITAL SALES SCAN

Find more meetings. Reduce SDR work.

In 30 minutes, we’ll show where qualified meetings could come from, what competitors are doing, and which sales tasks your team could stop doing manually.

Leave with a clear view of where meetings can come from, and what your team can stop doing manually.

Schedule your free scan