Case Study

Scaling Partner Growth Across 26 Countries

Siemens Digital Industries partnered with Alpha Digital Labs to help channel partners generate new business across APAC and Europe. Since 2022, the program has supported 125+ distributors, system integrators, and resellers with digital workers built to identify accounts, engage buyers, and book qualified meetings.
Industrial Technology
Channel Sales
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The Opportunity

Overview

Siemens Digital Industries needed a scalable way to help channel partners create new business across highly technical markets.

 

Many partners had strong existing customer relationships, but limited access to new account data, buyer insights, and repeatable digital sales execution. Alpha Digital / AD Labs supported Siemens across 26+ countries with market-specific campaigns designed to create qualified meetings for partner sales teams.

The Challenge

Problem

Many channel partners relied heavily on existing client networks, making it difficult to consistently enter new accounts and markets.

The challenge included:

  • Limited access to new target-account data
  • Difficulty identifying the right buyers
  • Manual prospecting across complex markets
26+

countries across APAC and Europe

Without a scalable digital sales engine, partners had market potential but limited capacity to turn that potential into qualified meetings.

The Solution

Approach

AD Labs deployed customized digital sales programs per channel partner, industry, country, and market.

The solution included:

  • Market-specific account research to identify new business opportunities in each country.
  • Localized multi-channel campaigns to engage buyers through LinkedIn, email, CRM, events, landing pages, and partner databases.
  • Qualified meeting handoff to give Siemens channel partners sales-ready conversations with new potential clients.

AD Labs managed the front-end sales development workflow, while Siemens and its channel partners focused on commercial conversations and closing.

The Impact

Outcome

The program gave Siemens Digital Industries and its channel partners a repeatable way to create new business opportunities across APAC and Europe.

The results were immediate and measurable:

3X

increase in new meetings

12X

+

more sales output capacity

5M+
pipeline value generated for one channel partner

One partner generated 120 qualified meetings from four campaigns in 90 days, showing how digital workers can scale new-business development across complex industrial markets.

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Before vs After

The Difference Digital Workers Make

Before
Traditional Partner Sales
  • Reliance on existing client networks
  • Limited new-account data
  • Manual prospecting and research
  • Inconsistent outreach across markets
After
Managed Digital Sales Engine
  • New target accounts identified
  • Buyers mapped and enriched
  • Localized campaigns launched
  • Qualified meetings booked for sales teams

Digital Sales Scan

Turn market potential into qualified meetings

See where your next opportunities are hiding, and how AD Labs could help turn them into sales-ready conversations.

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