Overview
Eurofiber needed a scalable way to reach enterprise and government IT buyers across the Benelux.
The opportunity covered two strategic business areas: cloud infrastructure and data center services, and fiber connectivity. AD Labs supported the commercial transformation by building the data foundation, outbound structure, tooling, and digital sales workflows needed to help the sales team create new pipeline at scale.
Problem
Eurofiber had strong infrastructure solutions, but reaching the right IT buyers across complex enterprise and public-sector markets required a more structured digital sales motion.
The solution included:
- Complex enterprise account targeting across large companies and government institutions
- Difficult buyer mapping across CIOs, IT directors, IT managers, and purchasing teams
- Manual sales development work limiting consistency, speed, and market coverage
sales reps and managers supported
The challenge was not market potential. It was creating a repeatable digital sales engine that could turn complex infrastructure markets into qualified conversations.
Approach
AD Labs helped Eurofiber build and operate a digital sales engine across cloud infrastructure, data centers, and fiber connectivity.
The solution included:
- Enterprise account intelligence to identify relevant companies, institutions, and buyer segments across the Benelux
- IT buyer mapping and outreach workflows to reach CIOs, IT directors, IT managers, and purchasing stakeholders
- Sales team enablement and digital transformation to support 40+ reps and managers with structure, tooling, and repeatable outbound processes
AD Labs managed the front-end sales development workflow while supporting Eurofiber’s team with the strategy, data, and digital sales processes needed to scale pipeline creation.
Outcome
The program became a foundation for Eurofiber’s digital sales transformation across the Benelux.
The results were immediate and measurable:
qualified meetings per month
+
sales reps and managers supported
By combining account intelligence, buyer mapping, LinkedIn-led outreach, and sales team enablement, AD Labs helped Eurofiber turn complex infrastructure markets into a repeatable pipeline engine.
Before vs After
The Difference Digital Sales Makes
Traditional Sales Development
- Manual account research
- Difficult access to IT decision-makers
- Inconsistent outbound structure
- Limited visibility across target markets
Digital Sales Engine
- Enterprise accounts identified
- IT buyers mapped and engaged
- 100+ qualified meetings per month
- Sales team supported with repeatable workflows